"Spangles" brand as initial can be identified as the house of geometry. The details and steps involved in creating this brand are as follows:
Mindmap
My first step was to make a mind map for my brand. At first , I wasn't clear about my brand name and started to look for the textiles techniques and process from scratch. I found few synonyms regarding the textile word. I looked and wrote my areas of interest on a piece of paper and start scraping important keywords from it. Now I was closer to get a final name for my brand i.e "Spangles". The ideology of my brand is to create harmony between colors and shapes. It is inspired fro the de stijl movement in which the artists experimented with geometric abstraction and archetypal forms. After this, I proceeded towards designing a brand logo.
Logo Sketches
By first doing sketches, I went for the literal meaning of my brand name and start to do drawings of it but sooner or later I did sketches for the textile related things because my brand was actually a textile brand. Finally, I incorporated textile woven method of interlacing into my drawing and merged it with the initial letter of my brand, giving it pointy edges to make it look like a house shape. My logo completely fulfills my brand ideology. After finalizing the logo, I added a text under it but then I decided to just have the logo as representation without writing its name under it.
First Attempt (Logo)
Final Logo
The above image is the final logo of my brand.
Arrangements
The above arrangements were made for the brand by taking elements that were pointy. All the arrangements are representing geometric patterns.
Prototyping
For the process of prototyping, first for the low profile samples I used the technique of sticker printing on different fabrics just to give an idea what my actual design looks like.
Product Sketches
Final Products
By using all the there arrangements, I made a cushion cover, a valet and a small pouch as my final high profile products. My all the three products are for casual purposes. Cushion cover can be placed in launch. Valet is trendy and classy while the pouch is too conveyance to handle. Its main purpose is to hold the type of accessories that usually lost in bags and are difficult to search at the moment. By this pouch you can easily carry those small accessories with u. My all the products are different from each other which shows that u can have a wide range of products under one roof either it is related to textile clothing, interior or accessories.
Social Campaign
Last but not the least comes the most important and final step that is to socialise the brand. I created a social media page on "Facebook" and "Instagram" of my brand and uploaded my brand logo as their profile picture in 200x200 pixels. I also created a display of 820 pixels wide by 321 pixels tall cover photo tab and create a narrative regarding my brand's philosophy. By selecting few images of my products with customers, making boomerangs for it and capturing videos of getting reviews about my brand from people, I added several posts on both Facebook and Instagram pages. The colour palette of my brand represents my brand inspiration that is from de stijl movement. Hashtags are also being created to give more value and support to the visuals.
